Event Organizers eJournal

April 2005

Issue 10

TELL A FRIEND

Reader Survey

Thoughts you would like to share?

Complete our
1-minute reader survey and you could win an Apple iPod.

Acteva Tips and Tricks

I am looking for ways to raise my event attendees' awareness of my sponsors. Can I provide visibility for my sponsors on my Acteva registration pages?

Yes, you can highlight your key sponsors by displaying their graphics and other related text in the header and/or footer sections of your Acteva registration page.

[ Read More ... ]

I am trying to find ways to publicize my events and grow attendance. I understand Acteva has a feature (Previte) that enables me to send e-mails to many people at the same time. How can I use the Previte feature to increase attendance for my events?

You can use the Previte feature to send e-mail invitations to people who have registered and attended a previous event of yours or to those individuals you have uploaded into the Acteva system.

[ Read More ... ]

Does Acteva offer ways besides on-line registration for people to sign up for an event? If so, what other methods of registration are available to my attendees?

Yes, Acteva offers organizers many ways to have their attendees register for their events.

[ Read More ... ]

Subscribe

Featured Events

The Second National Summit on Equitable Development, Social Justice, and Smart Growth

Influencing Industry Analysts Worldwide - London

1-day SEO Skill Builder Seminar - Disneyworld

Fourth Workshop on the Economics of Information Security

Events/Tradeshows

Associations

Archive

Issue 8
March 29, 2005
Vol. 1 Issue 8

Issue 7
February 17, 2005
Vol. 1 Issue 7

Issue 6
January 28, 2005
Vol. 1 Issue 6

Issue 5
December 15, 2004
Vol. 1 Issue 5

Issue 4
November 17, 2004
Vol. 1 Issue 4

Issue 3
October 20, 2004
Vol. 1 Issue 3

Issue 2
September 15, 2004
Vol. 1 Issue 2

Premiere Issue
August 18, 2004
Vol. 1 Issue 1

Feature Story

Sponsorship Design, Sales and Nurturing

Building and implementing premium sponsorship programs

by Linda Kazares, President of ConnectedIn Media
and Publisher of Face-to-Face Marketing Journal

Ask most event producers why they integrate sponsorship programs, and they’ll answer, “For the increased event revenue.” Of course, the amounts companies pay to act as sponsors do offset the expenses of an event. But there are other, even more important reasons you may want to set up a sponsorship program — your relationships with sponsors and the resulting halo effect. Why?

[ Read More ... ]

Editorial Corner

Sponsorship, sponsorship - did we say 'sponsorship'?

Welcome to the latest issue of Event Organizers eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

When you’re organizing an event, do you actively seek out sponsors? Do you know the best ways to get — and keep — sponsorships? This month’s feature article provides keen insights from someone “in the trenches” who’s been producing successful events for the past 15 years.

Last month, one of our readers wrote in with a question about sponsor recognition, and many of you offered your advice. Please see what your counterparts had to say. And, if you have the time to provide some advice, another reader is looking for suggestions to get her event attendance numbers up.

Then, be sure to visit our newsletter’s Best of the Web section. We’ve included links to a number of articles to help you organize, publish and sell your events. And check out our Tips and Tricks section for hints on how to use some of your Acteva account’s many features.

Also, congratulations to Bernard Toliver, President of Renaissance Meetings & Special Events, Inc. for being this quarter's dilemma winner!

Please keep the feedback coming. We want to make our newsletter the publication you look forward to receiving each month.

If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.

What's Your Best Advice?

Last Issue's Dilemma

I need an education on sponsor recognition

I’m the event coordinator for a large university. We like to recognize all the companies that provide sponsorships for our functions. But, it seems only fair to do something special for BIG sponsors.

We don’t have a lot of money, so we’re looking for "value-added" ideas — things that won’t cost us anything ... or at least not much. We’ve considered things like reserved seating at all general sessions and reserved tables at our awards dinner, but I’m wondering how well they work.

Would any of your readers be willing to share their experiences with these kinds of perks? Or, perhaps they have some other means of recognizing our big sponsors that we haven’t thought of yet? Really creative ideas would be very much appreciated. Thanks!

— Fran, Event Coordinator

Read the best advice from readers

This Issue's Dilemma:

What strategies can I count on to get my attendance numbers up?

Help! We host several seminars annually as our core business. I’ve been managing our events for over three years, and frankly, I’m running out of ideas to drive up attendance.

Do I need registration incentives and marketing ideas—or something else? We just don’t seem to be getting as many people — or the right people — to attend our seminars. What creative ideas can we consider to increase attendance?

— Debbie K., Events Manager

Can You Help?

Share your experience or your best advice,
and you could win an Apple iPod.
Congratulations to Bernard Toliver, President of Renaissance Meetings & Special Events, Inc. for being this quarter's winner.

Organize for time, quality and results

Strategic Management

Why you need procurement-based strategies
by Corrie Dosh - Business Travel News

Time Tactics at Work

Organizing for greater productivity
by Jan Jasper - Life Organizers

Proactive online promotion and marketing

Get the Word Out

Using the Internet for better press release results
by Catherine Seda - Entrepreneur

Direct Mail

3 easy rules for generating great response
by Deb Goldstein - BtoB

Call to action

The Soft Sell

The importance of relationship selling
by Chuck Salter - Fast Company

Selling Sponsorships

A baker's dozen for rising sales
by Charles Allen - Tradeshow Blues

Production Team

“Getting an e-newsletter up and running through ConnectedIn Media has been a much easier process than I ever imagined it would be. They have a really killer team, strong project management and a deep understanding of what works.”

– Ed Lemire, Vice President of Marketing, Acteva

ConnectedIn Media can make newsletters work for you! For more information click here.