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Guerrilla Outreach Programs
Innovative, cost-effective ways to
promote your events
by Linda Kazares, President, ConnectedIn Media, Inc.
Drawing attendees into your event while managing closely scrutinized marketing
budgets is always a challenge. No one will dispute that. But there are several
tactics you can add to your marketing plan to complement your audience
acquisition strategy.
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Read More ... ]
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Welcome to the latest
issue of Event Organizers eJournal — the
newsletter that focuses on helping event organizers, planners and producers
increase attendance, delight attendees and make more money at their events.
When you publicize an
upcoming event, what methods do you use? Direct mail? Ads? If so, you’re
missing out on a cost-effective kind of stealth marketing known as guerrilla
outreach. To find out more about what guerrilla outreach is — and how to use it,
check out this month’s
feature article.
One of our readers wrote
in with a problem that many of you may have encountered yourselves — getting
people to stay all the way to the end of a session or an event. Do you know how
to keep people in their seats? If so,
please write in and offer your
advice.
And be sure to visit our
newsletter’s Best of the Web section.
We’ve included links to a number of articles we think you’ll find most helpful.
Please
keep the feedback coming. We
want to make our newsletter the
publication you look forward to receiving each month.
If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
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This Issue's Dilemma:
How do I keep attendance
up while events are winding down?
At my company, we conduct
quite a few educational programs per year. Generally, they’ve been well
attended. But we’ve had a hard time keeping people in session toward the end of
the day, especially on the last day.
Would any of your readers
have ideas on how to keep attendees in our sessions longer? What do they do to
keep their own attendees in place? Would incentives help, and if they do, what
kind should we use? Any suggestions would be greatly appreciated.
Thanks.
—Andrew, Events Coordinator
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