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The Psychology of Event Email Marketing
The habits of
highly successful event marketers
The Event Organizers eJournal speaks with Alison Murdock,
president
of IBDNetwork and founder of Cerulean Media Group
We’ve all seen
the milk bottle game at carnival midways. The bottles are stacked in a pyramid
on top of a platform, and the object of the game is to knock them all over.
Looks easy, but it isn’t. [
Read More ... ]
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Welcome to The Event Organizer's eJournal
Welcome to the latest issue of The Event Organizers eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.
In this issue’s feature article, we switch focus from Web site event marketing to the effective use of email for marketing events. This month, we’re pleased to present an interview with Alison Murdock, the president of IBD Network and founder of the Cerulean Media Group, a custom events consulting company, now part of IBD. IBD produces a series of highly successful events for venture investors and entrepreneurs. Prior to founding IBD, Alison was vice president of marketing for Return Path, an email marketing company. The depth and breadth of her experience make her uniquely qualified to speak on event marketing. Her observations on promotional emails provide valuable insights into the how, why and when of effective email event marketing.
Readers had some interesting things to say about our last month’s dilemma on whether Requests for Proposals (RFPs) are necessary for identifying vendors. Our Best of Web selections this month cover current trends and strategies that will help you manage, publish and sell your events. And don’t forget to check out our Tips and Tricks section that explains how to get the most out of your Acteva account.
Lastly, I’d like to thank all of you for your comments on our newsletter. Please help us make our publication more relevant to you and your business.
If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
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Last Issue's Dilemma
Should I let my fingers do the walking when I'm looking for vendors — or is an RFP
really necessary?
I’m a marketing director with a midsize ($300M) manufacturing
company. We’ve decided it’s time to launch our first national sales conference,
and I’ve been put in charge of the project.
Our anticipated group size for the conference will be somewhere
about 225 in total. What I’m wondering is, do I need Requests for Proposals (RFPs) to
find the right vendors for a conference this size? If so, how do I write a good
one? What should I include in it? And how do I select the companies to send it
to?
I’ve never done something like this before, so any suggestions
from your readers would really be appreciated. Thanks.
—Jason W., Director of Marketing
Read the best advice from readers
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This Issue's Dilemma:
Can anyone help me with my labor
pains?
Hi.
I’m the marketing director for a high-tech manufacturing firm. Organizing
events for our suppliers and customers is a big part of my job, but I’m still
relatively new to event planning, and I’ve encountered a problem I could use
some help with.
Our
events are often held at venues with strong union labor relationships.
Typically, the labor costs in these venues is significantly higher than what we
pay when our events are at non-union locations. Are there ways I can control
these costs? Would any of your readers have any suggestions on how I could
negotiate better rates?
Any
advice would be appreciated. Thanks.
—Matthew, Marketing Director
Can You Help?
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