Welcome to the latest
issue of Event Organizer's eJournal — the
newsletter that focuses on helping event organizers, planners and producers
increase attendance, delight attendees and make more money at their events.
First off, to those of you
who have filled out our reader survey, thank you for your comments and
feedback. You’ve taken time out of your busy day to make this newsletter
better, and we appreciate that very much. In case you didn’t know, we run a
reader survey in
every issue where you can comment on the newsletter and rate how we’re doing.
In this issue, we’re
honored to present an article by world-renowned meeting planner, Corbin Ball.
Corbin has been in the meeting business for over 25 years and is a recognized
expert on meeting technology. The article we’ve included discusses the latest
technology breakthroughs in audience polling.
Anybody who’s tried to
incorporate audience feedback into his or her meetings knows it can be a
difficult process to manage. Informal methods aren’t accurate and don’t work
for large meetings, and paper handouts aren’t much better. The good news is
that it’s now possible to easily collect very detailed feedback from your
audience in real time. Corbin provides an overview of what’s out there and what
you can expect.
If you’re interested in
improving your Requests for Proposals (RFPs) process (or establishing one),
then you should keep an eye out next month for the responses to this issue’s
dilemma. Effective vendor management is always a hot topic for event organizers,
and if the last two issues of our newsletter are any indication, then I’m sure
we’ll see some thoughtful responses.
Further down in this
issue, you’ll find our “Manage!" "Publish!" "Sell!” sections. Here, we’ve included
links to the best articles we could find on topics critical to the success of
your events and your business. The articles cover everything from how to write
better marketing copy to keeping a lid on discounts.
Finally, if you’re looking
for an opportunity to share your experiences or knowledge in the events
business, I’d like to invite you to contact us. We’re always
looking for
interesting topics to present to our readers.
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