Hello. Morgan Smith, editor of The Event Organizer’s eJournal, here. Welcome to the second issue of our new publication, the newsletter that focuses on helping event organizers, planners and producers increase attendance and make more money at their events.

Of course, these days, it’s next to impossible to talk about increasing attendance and making more money without mentioning the Internet. So, this issue’s feature article picks up where we left off last month. Part two of "Turn Your Event Site into a Virtual Cash Register" explores the options available to you if you’re ready to add online event registration and payment services to your Web site. This article should help you understand what's out there—the good, the bad and the ugly.

This week’s dilemma comes from a reader interested in finding a better way to use her Web site to market her events, while also providing visitors with helpful, non-marketing information. I look forward to seeing what wisdom our esteemed audience can offer this event manager.

This issue also provides you with links to the best articles we could find on topics critical to the success of your events and your business. We call these categories “Manage! Publish! Sell!” Please take a few moments to read some of these articles, written by industry experts.

Please let us know how we’re doing, what you think of our publication—and what topics you would like us to cover in future issues. And if you have an article you think would be interesting to our readers—or if you’d like to be interviewed for an article we can include in our publication—please let me know. Any feedback would be greatly appreciated.

How can I get our Web site to produce healthier results?

Hi. I work for a large nonprofit that focuses on a specific medical problem. Because of our prominence in this area, our Web site gets many different types of visitors. For example, some of our visitors use our online article research system; others use our community system for putting people in touch with each other.

The problem is, we also use this site for posting our events, taking registrations, etc. Since the events and the resulting contributions are a significant source of income for us, I want to make sure our event postings get noticed, even if someone visits our Web site for a different purpose. Could any of your readers offer me some tips or ideas on how we can use our Web site more effectively to market our events?

Thanks for any help you can provide.

—Susan, Events Manager