June 2007

Issue 3.6

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Event Organizer's eJournal

Reader Survey

Thoughts to share?

Complete our 1-minute reader survey and you could win a Kenwood Two-way Radio.

Acteva Tips and Tricks

Q: The event sponsors that are currently on the top of our registration pages are being changed. For the time being, can I delete the Header section of our registration page until we finalize our new sponsors?

A: Yes, if you’re an Acteva Plus customer.

[ Read More ... ]
 

Q: Can I copy the registration page from an event I ran last year and modify it with this year’s information?

A: Yes. You can duplicate a previously defined event.

[ Read More ... ]
 

Q: I am a new Acteva user. How can I see who has registered for my event — and get the details on them?

A: There are a few ways you can accomplish this.

[ Read More ... ]
 

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Featured Events


IIT Alumni Global Conference
July 6 - 8, 2007
Santa Clara, CA


National Black Prosecutors Association Annual Convention
July 15 - 21, 2007

Bellevue, WA


Superior Outcomes through Refractive and Cataract Education
July 21, 2007
Chicago, IL

 

Events/Tradeshows


Destination Marketing Annual Convention
July 18 - 20, 2007
Pittsburgh, PA


NBTA International Convention and Exposition
July 22 -25, 2007
Boston, MA


World Education Congress
July 28 - 31, 2007

Montreal, Canada
 

Associations


Society of Travel and Incentive Executives


Convention Industry Council


ASAE & The Center for Association Leadership
 

Archive

Issue 3.5
May 2007
Issue 3.4
April 2007
Issue 3.3
March 2007
Issue 3.2
February 2007
Issue 3.1
January 2007
Issue 29
December 2006

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Feature

Before you push “Play” …

Music licensing at events — what you
need to know

by John S. Foster, Esq., CHME

Almost all music is owned and licensed by someone. That may be hard to believe, but it’s true. Even a song you’ve heard all your life and sung countless times — Happy Birthday — is someone’s property. And it will be until the year 2030.

So, does that mean you have to pay the owner of Happy Birthday every time you sing it? Of course not — as long as you don’t sing it where “a substantial number of persons outside of a normal family and its social acquaintances is gathered,” don’t rebroadcast it and don’t sing it for either direct or indirect profit.


 

Join Us On ...

K.I.S.S. Your Events Online

Keep It Simple and Smart — Online Registration and Payments. Acteva helps ease the pain of managing your event and collecting payments. Please join us for this 45-minute interactive Web demonstration to learn how to:

  • Simply and smartly create secure online registration and payment pages

  • Succeed with online marketing and communications

  • Manage real time reports for marketing programs

 for this complimentary Webinar.


 

Editorial Corner

Welcome to the latest issue of Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

What’s an event without music? It sets the mood, gets people humming along and provides an interesting background for presentations. But music can also land you in hot water — if you don’t understand licensing rules and follow them.

In this month’s feature article, John S. Foster, Esq., CHSE, attorney and counsel with Foster, Jensen & Gulley, LLC, explains music licensing requirements, fees and how to keep from being slapped with a lawsuit. A founding member of the Academy of Hospitality Industry Attorneys (AHIA), Foster has over 20 years of experience working hundreds of national and regional associations and companies. He’s also a frequent speaker at event industry meetings worldwide and was named one of the 25 most influential people in the meetings industry, so the insights he provides are invaluable.

In last month’s issue, a reader asked for advice on getting information from event attendees. See what our readers have to say. This month, an event professional wants some pointers on how to rename elements of her events to give them a new look and feel. What do you think?

If you need some help with a business problem of your own — or if you’d like to suggest a topic for a future article — please email us. Your input helps us make our newsletter more relevant for all our readers!


 

What's Your Best Advice?

Last Issue's Dilemma

How do I put the “count”  back into headcount?

We have a good turnout at every one of our tradeshows. But you’d never know it, based on the number of leads we produce. Obviously, we’re dropping the ball somewhere.

What are the best ways to collect names at tradeshows? What's the latest in technology? Do badge scanners still work? What do your readers think?

— Jack, Event Organizer

Read the best advice from readers.
 


This Issue's Dilemma:

What’s in a name?

I’ve been handling my company’s events for several years now, and I’m afraid they’ve started to look a bit stale. I’d like to jazz them up with some creative names for sponsorship levels, sessions, etc., but I don’t know where to start. I want clever but not “cute.”

How do I go about coming up with new names? Should I just handle it myself? Ask for help from everyone at my company? Maybe have a company contest? Or email past attendees for suggestions with a promised payoff of a nice thank-you gift for the “entry” that wins? What do your readers think?

— Martha, Event Manager


Can You Help?

Share your experience or your best advice, and you could win a Kenwood Two-way Radio.


 

Manage: Organize for time, quality and results
Three Tips for Building Goodwill during Negotiations

The secrets of give and take
by David A. Lax and James K. Sebenius - Negotiator

 

Beyond the Lemonade Stand

Market research that works
by Susan A. Friedmann, CSP - The Tradeshow Coach

 

Publish: Proactive online promotion and marketing
Use Your Email to Gain "Mind Share"

The importance of tailoring your tactics to your targets
by Coreen Bailor - CRM

 

Want to Make Your Web Site "Sticky"?

Try adding video to your marketing mix
by Sarah E. Needleman - Startup Journal

 

Sell: Call to action
Increase Your Sales without Spending More on Marketing

Keep in touch with the "warm" leads you already have
by M. H. "Mac" MacIntosh - Sales Lead Experts

 

While They Wait

Capitalize on your captive audience to boost your bottom line
by Travis Stanton - EXHIBITOR

 


  

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