| November 13, 2007 |
Issue 5.12 |
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Feature Story . . .
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Service Naming: Are We Missing an Opportunity?
How to go from forgettable generic to "Smoking Loon Merlot"
by Tom Pencek, Service for Profit
At a recent networking event, it had been a long day, and I was ready to go home. But I had paid to attend the event, which offered a chance to mix it up with VCs and small business funders. After slapping on my badge (why don't those things ever stick?), I
 headed straight for the wine bar, where I saw three bottles: a generic, mundane merlot, a generic white wine and something called Smoking Loon Merlot. WOW! I could almost smell the evening campfire, and hear the woods at sunset. My choice was easy.
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Editorial Corner . . .
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Rock star services ... Deciphering dress codes ... Black sheep
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Jack Scharff |
Just because you sell services
instead of products, it doesn't warrant giving your services names like Gold
Star plan, Silver Star plan and so on. Our
feature story discusses how a
memorable name could boost your service. Also, this
month's marketing strategy article
looks at five ways selling services differs from selling products.
Are sandals acceptable in
organizations with a business casual dress code?
Check the advice for dealing with
an employee who follows her own dress code. In this issue's dilemma, an employee
with years of experience is receiving tasks suited for an inexperienced
employee.
How would you handle the
situation?
We want this monthly e-newsletter
to provide you with value in your career. Your
feedback helps us stay on track. You could win a pair of Garmin Rino 100 MP3
GPS.
Happy reading — Jack
If you would like to unsubscribe to this newsletter, please click on link at bottom of page.
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Writing Powerful Winning Proposals
 Are you winning 75 percent of your proposals or more? If not, why not? Learn how to craft powerful proposals that create confidence and urgency to land more deals and win business the majority of the time.
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"A well done e-mail newsletter: Heart of any online marketing campaign."
Read our interview
with Seth
Request a complimentary newsletter prototype
designed for your company.
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What do you think?
Complete our 1-minute reader survey and you could win a PAIR of Garmin Rino 110 MP3 GPS.
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Issue 5.11
October 30, 2007
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Issue 5.10
October 3, 2007
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Issue 5.9
August 22, 2007
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Issue 5.8
July 16, 2007
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Issue 5.7
June 20, 2007
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Issue 5.6
May 24, 2007
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Issue 5.5
April 19, 2007
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Issue 5.4
March 26, 2007
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Issue 5.3
February 20, 2007
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Issue 5.2
January 23, 2007
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Issue 5.1
January 8, 2007
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Issue 4.45
December 19, 2006
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Issue 4.44
December 8, 2006
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Issue 4.43
November 21, 2006
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Issue 4.42
November 8, 2006
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Issue 4.41
October 10, 2006
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Issue 4.40
September 27, 2006
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[MORE]
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Marketing Strategy . . . |
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The Art of Selling Services and Solutions
Five quick tips for success
by James A. Alexander, Ed.D.,
Alexander Consulting
Selling services and solutions is different from selling products in a whole host of ways. Here are five tips for success based on the fundamentals unique to this type of sales.
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What Would You Do? |
Last Issue's Dilemma:
What happened to the dress code?
We have
a business-casual dress code in our organization, with casual day on Friday.
However, a colleague dresses a little too casually on a daily basis. We've asked
her to turn it up a notch, but it had no effect. How can we encourage her to
dress appropriately, especially since our first attempt to convince her failed?
Or should we leave it alone and hope karma does its job? — Dressing for Success
Read what our readers had to say!
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This Issue's Dilemma:
What if I’m the department's black sheep?
Most of my colleagues have been avoiding me ever since an incident a few weeks ago when I questioned a practice that somewhat cheated one of our clients, and I'm starting to think I should have swallowed my ethics and kept quiet. For the first time in 16 years of working, I dread coming to the office in the morning.
My boss keeps giving me tasks that an entry-level hire, without half my experience, could do. He has also stopped including me — all my peers receive invitations — in meetings where attendees make important decisions about my department's activities. What do readers recommend? Should I say something to my boss or try not to make matters worse? Or what else can I do? — Outcast
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Opportunity Management: How to win new business . . . |
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People
Management: Your most valuable asset . . . |
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Personal
Leadership: Self-management insights . . . |
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