What are the benefits of trusted advisors? In the professional services industry, a lot of people are talking about the need for turning technical experts into trusted advisors. There is a very good reason for this, as no other role in the organization has more potential impact. My experience is that those who achieve trusted advisor status do the following:

Throwing Webinars into the marketing pool

I am attempting to use Webinars as a marketing tool for my computer software and networking company. Regarding using this marketing technique, I have more questions than answers. I've just begun to investigate Webinars: the benefits in increasing sales, time and effort involved, and advantages and disadvantages.

As colleagues in the service business, I'd like to tap into your experience. Should I try Webinars? If so, what’s the best way to get prospects to attend — email or phone invitations?

— Jamie, Marketing Manager