Newsletters Go Bad How to avoid the rut and retain happy readers by Meryl K. Evans, Editor, Professional Services Journal The wizard in The Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard who comes across as larger than life and unreachable, or the guy hiding behind the giant green face, a person like us? Webinar for Professional Services Leaders Business Development Skills for Field Service Professionals Tap into your hidden sales force! Your field service professionals are in a unique position to sell more services. Learn how to get them selling. I Never Get Everything Done Does your “To Do” list seem to grow every day? Are you running at a frantic pace and going nowhere? Does fighting fires delay your main goals? Learn five key steps that help you get more done and eliminate the stress and frustration.

Editorial Corner

Good to bad ... Sales activity input ... Blockhead boss ... Burning bridges Jack Scharff It happens to all of us. We do a job for a long time, and it becomes automatic. In this mode, our work quality may slip. This also happens to newsletters, even the best ones. Here's what to do to avoid falling into the too-successful newsletter trap. Sales teams meet their numbers every month, so we don't need to worry about them, right? Well, what if they could beat those numbers? It can be done. The secret sauce? Read about the very-effective field-based checkbox process. Poor Charlie Brown. His friends often called him "blockhead." But the little guy didn't deserve it. Some bosses earn the nickname while others just need a little help from the team. Maybe the boss isn't a blockhead. Personalities may not be meshing well. Readers provide suggestions on how to deal with a blockheaded boss. This kind of boss could be the type of person to cause an employee to get angry, and the employee knows better than to get revenge or lash out. But it doesn't mean the employee can move on. In this issue's dilemma, one former employee struggles with burning bridges. Have you worked beyond such a situation? The reader could use your help. We don't want this newsletter to go bad like those described in the feature story. That's why we value your feedback. How is this newsletter doing in providing you with useful information? The feedback form takes less than two minutes, depending on how much you share. As always, to thank you for your time, we enter your name into a drawing for a pair of Garmin Rino. Happy reading — Jack If you would like to unsubscribe to this newsletter, please click on link at bottom of page.