Recipes for a Hotshot Newsletter Tasty content alone doesn't make a meal by Meryl K. Evans, Editor, Professional Services Journal Many types of cuisine are award winners and require a variety of special ingredients to be flavorful. Putting together a newsletter would be easy if one award-winning recipe existed for all of them, but newsletters, too, are as different as Creole gumbo is from Korean dumplings. One recipe won't do the trick. Fortunately, two newsletters can be opposite in every way possible and yet both be well-savored. By figuring out how to combine the right ingredients, whether that's by trial and error or through more traditional methods, your audience will be quite satisfied. Yes, even if your newsletter doesn't have great original content. Webinar for Professional Services Leaders I Never Get Everything Done Does your “To Do” list seem to grow every day? Are you running at a frantic pace and going nowhere? Does fighting fires delay your main goals? Learn five key steps that help you get more done and eliminate the stress and frustration. Turning Technical Experts into Trusted Advisors Everyone knows that consultants must possess technical skills to call themselves a consultant. But that isn’t enough. Four skills are necessary to make the transition.

Editorial Corner

Cultivate relationships with newsletters Jack Scharff Wasn't this newsletter just distributed recently? It doesn't seem like a month has passed. If you noticed, you’re right. PSJ used to be distributed every two weeks until business got in the way. We're sending you valuable information every two weeks again — now that I've got an extra pair of hands thanks to Meryl K. Evans. She has been with InternetVIZ for over five years and is the editor-in-chief of several other newsletters. Newsletters come in all shapes and sizes just like food. When you sit down to a meal, you often experience many tastes and textures. Some people love recipes with a variety of flavors, some love a single dish, and some love everything. Our feature story helps you find the best recipe for success for your newsletter to keep you connected to existing and potential clients and build relationships over time. Since we're returning to bi-monthly publication, there's no best advice response to read, as the question asked in the last issue will appear in the next one. This time, we’re asking you how to deal with a blockhead of a director. Your answers will appear two issues from now, which should give you time to respond. As always, we present you with six articles available from around the Web. We try to bring you the best ones we find so you can hone your abilities in managing people, being a strong leader and boosting the bottom line. In the meantime, don't let us get lazy with this newsletter. Tell us what needs fixin' or what you'd like to see in future issues. Again, we have an enticement for your time by putting your name into a drawing for those Rino things that look nothing like a rhino. Happy reading — Jack If you would like to unsubscribe to this newsletter, please click on link at bottom of page.